Thanks for stopping by.
If you're reading this, then you must be a little bit curious about what I can offer your business.

So... let me fill you in!

A little about myself...

My family and I have recently moved to Dannevirke from Tauranga. I am currently freelancing, but I’m looking for a new challenge and to be part of a team in the area. I have a strong background in marketing, especially in digital, but I’m really interested in marketing as a whole, encompassing all the different touch points. I’m also wonderful at admin and project management and have an interest in logistics and production.

Work Experience

Crump & Co - Shopify Partner: Build, Edit & Optimise

Self Employed | Current | Dannevirke // Online, NZ

  • Design and development of eCommerce websites on the Shopify Website Platform.
  • Website edits and optimisation, including site audits, consumer journey consideration, app installations and set ups, SEO and conversion optimisation.
  • Account management of existing Shopify Clients

Webbros - Web Design & Digital Marketing

Self Employed/Partnership | January 2018 - December 2023 | Tauranga, NZ

  • Built a successful web hosting business with my partner, which we sold in December 2023.
  • Built & maintained approx 140 website hosting clients on the Wordpress & WooCommerce Platform.
  • Created and assisted over 25 Shopify clients, including fast growing brands like Little Trooper, Real Rad Food and Mitchells Nutrition.
  • Collaborated with local ad and marketing agencies to provide white label services for their clients.
  • Offered website development and design, website hosting, website optimisation, google and bing ads management and email marketing.
  • Managed all business finance aspects via Xero.
  • Used a wide range of common industry technologies for operations. This included the likes of Wordpress, WooComm, Shopify, Elementor, Meta Platform, Google Products, Adobe Creative Suite, Xero, Hubspot CRM, MailChimp and many more.

Trustpower - National Power Company (now under Mercury)

Marketing Administrator | November 2016 - January 2018 | Tauranga, NZ

  • Produced and executed direct mail campaigns for sales acquisition alongside key stakeholders.
  • Managed and created content and strategy plans for Social Media Channels.

Brand Addiction - Branded & Custom Promotional Products and Merchandise

Online Sales, Marketing & Production Co-ordinator | August 2015 - September 2016 | Tauranga, NZ

  • Created custom Shopify websites to serve as purchasing portals for corporate clients for their uniform and product ordering. Served brands such as Hirepool, Bayleys, Helloworld and the Moving Company.
  • Managed uniform and promotional collateral projects with local and offshore production, meeting tight delivery deadlines.
  • Facilitated customer service and communications for ordering and sales enquiries.
  • Created digital content such as product mockups and pitch documents for presenting to potential and existing clients.

Colenso BBDO - Advertising Agency

Account Executive - Activation & PR Team | January 2014 - May 2015 | Auckland, NZ

  • Assisted with the development of brand activation and public relation strategies across a range of brands including V Energy Drink, Anchor/Fonterra, DB Export Citrus, Silver Fern Farms, Burger King & more.
  • Completed and assisted in tasks to facilitate the creative work, production and execution of brand activations, product samplings, events and public relation campaigns.
  • Managed project workflows and timeframes with very critical deadlines and fast turnovers.
  • Worked closely with suppliers to produce goods required for campaigns on time and on budget.
  • Recruited and managed promotional staff used for activations and sampling campaigns across the country.
  • Assisted with the financial management of projects, monitoring and managing internal and external costs associated with each job.
  • Education

    Bachelor of Business Degree
    Double Major: Marketing & Retail
    AUT University
    Graduated: August 2014

  • Personal Skills

    • Strong Communication Skills
    • Organisation & Time Management
    • Trustworthy & Reliable
    • Team Player
  • Professional Skills

    • Digital Marketing
    • Shopify Web Design
    • Project & Production Management
    • Administration

Technical Skills

  • Adobe Creative Suite - Photoshop, InDesign, Illustrator & XD
  • Google Products - Ads, Analytics, Looker Studio, Search Console, Tag Manager, Work​​space
  • Microsoft Excel & Word
  • Shopify
  • Wordpress & WooComm + Elementor & Divi
  • Basic HTML, CSS & Liquid Code Knowledge
  • Onsite & Offsite SEO
  • Email Marketing - MailChimp, HubSpot, Campaign Monitor
  • Contact

    Elle Gerrand (or Crump)
    027 940 8907
    Dannevirke, MWT


  • Availability

    Seeking part-time work
    16-20 hours per/week
    Onsite & remote options
    Mon, Tues, Thurs*
    9:00am - 4:30pm
    * Days and times may be changeable

  • References

    Available on request.